Case Study — Hospitality
Aurelia Hospitality Group
A full brand rebuild across four properties — positioning, photography, videography and a new booking-first website.
Challenge
Four properties, four different brands.
Aurelia's four hotels had each grown their own visual identity, tone and booking flow over a decade of independent management. Guests couldn't tell the properties belonged to the same group, and direct bookings were losing ground to OTAs.
Strategy
One identity, four distinct voices.
We built a master brand system flexible enough to let each property keep its personality, paired with a content calendar and photography direction that gave every channel a consistent editorial feel.
Execution
Shot on location, built for booking.
Two weeks of on-site photography and videography across all four properties, a new design system, and a website rebuilt around a single goal: direct bookings. Google Business profiles were rebuilt and optimized property by property.
Deliverables
- — Master brand guidelines & four property sub-brands
- — 620+ photography and video assets
- — Booking-first website across four properties
- — Google Business optimization for all locations
- — Six-month content and social calendar
Results
62%
Increase in direct bookings
3.1x
Growth in social engagement
4
Properties unified under one system
90
Days from strategy to launch
"Vivantasocial rebuilt how our brand shows up everywhere — not just our website, but every touchpoint a guest sees."
Rhea Kapadia — Marketing Director, Aurelia Hospitality Group